Step 1: Learn More on the Brain and Bias

To promote behavioural change and improve decision making, we must work with the subconscious. By appealing to the unconscious part of the brain, we can more successfully act on the intentions we state through the rational part of our brain. For example, simply asserting, even with passion and enthusiasm, “I want to be more inclusive in my approach to people who are different” will rarely generate a sustainable change in behaviour. Or hearing leaders say, “I believe in diversity ” does not always produce the behavioural changes needed to leverage diversity for better performance, engagement or equal opportunity. By staying mostly at the rational level, we haven’t engaged the equally important subconscious. In order to achieve commitment to change, we need to appeal to the whole brain, using specifically designed approaches, such as Inclusion Nudges.

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