These ‘Feel the Need’ Inclusion Nudges are interventions designed to motivate behavioural change for inclusion. The purpose is to make the unconscious mind ‘feel the need’ rather than making the rational mind understand. These interventions builds on the principle ‘show – don’t tell’.
The Inclusion Nudge: “Illustrate the Power of Implicit Associations” by using a simple question “Can you think of a famous world-class tennis player?” The purpose is to get leaders to experience the power of implicit associations and make them see the results of their answers. Have the leaders make the link to how this leads to exclusion of a wide range of talents.
Why It Works: This Nudge forces a widening of possibilities to counter stereotyping and implicit associations. It acts first as a ‘Feel the Need’ Inclusion Nudge and then becomes a ‘Frame/Anchor’ Inclusion Nudge to help people see the full talent pool.
Source: Alberto Platz, D. Swarovski Corporation AG, shared in the Inclusion Nudges Guidebook, Tinna Nielsen & Lisa Kepinski, 2015.
The Inclusion Nudge:
Humanize the Numbers by also using photos (ex: of the executive committee, or partners, etc.) to illustrate/convey the data.
Why It Works:
Photos (human faces) register differently in our mind than numbers. Use the power of both ways of engaging the full brain to see more accurately.
Sources: Tinna Nielsen, Move the Elephant for Inclusiveness; Lisa Kepinski, Inclusion Institute, Tinna Nielsen & Lisa Kepinski