Your Weekly Inclusion Nudge: FLIP-IT Questions

Your Weekly Inclusion Nudge: FLIP-IT Questions

FLIP-IT Questions

This is a ‘Framing’ Inclusion Nudge. You can learn more at page 183 in the Inclusion Nudges Guidebook

We need to flip some perspectives. Yesterday was International Day for Women and Girls in Science and Social Justice Day is coming up. We still have a lot of work to do to achieve the UN Global Goals (#SDGs = Sustainable Development Goals). Here is one way we can all do that in our daily actions and sphere of influence.

The Challenge

We are all humans, thus biased. This means that our unconscious mind always has instinctive and intuitive reactions about situations and people. We have many cognitive biases that help us survive, feel safe, make sense, act, and make decisions. The challenge is the unconscious mind makes snap judgements about people and those are often flawed. The unconscious mind is influenced by this in the way it processes the information that people share with us, how we listen, how we interpret intentions, if we buy-in on another person’s idea, etc.

It can be very difficult to see how biases affect us and difficult to be consciously aware of the unconscious in a situation of interaction. So, we need a way to challenge snap biased judgements ‘in the situation’.

How it Works: The Inclusion Nudge

Ask ’FLIP-IT questions while interacting with other people.
Ask these these questions silently in your own head and out load to other people (i.e. in a group, team, discussion).
These questions can reverse the snap biased perceptions about people, situations, or content.

Here are some examples from people in the Inclusion Nudges community [link]:

“Would my response to [that] have been the same if ‘she’ had been a ‘he’?”
“If he was not 25-years-old but had 25 years more experience than me, would I have listened differently?”
”If the engineer was a man and not a women would I believe more in that idea?”
“Would I find him more competent if he was slim like myself and not obese?” .
“If this person had an accent that was easier for me to understand, would I listen more closely right now?”


Why it Works: Behavioural Insights

The purpose of reversing perceptions by asking FLIP-IT questions is to create emotional triggers when realising our own biased thinking, which can help us change our unconscious thought processes in the moment. This way our biases are not running the show!

‘Flip-it’ questions work because they function as ‘triggers’ that help us see something we are blind to – it might be an emotional trigger when we can answer ‘yes’ to a FLIP-IT question and when that answer does not fit our self-perception as a fair person or a professional leader. When realising our own biased thinking, it can help us change our unconscious thought processes in the moment.

Read more in the Inclusion Nudges Guidebook

Please SHARE your FLIP-IT Questions on Inclusion Nudges Twitter


Weekly Inclusion Nudges by Tinna C. Nielsen and Lisa Kepinski is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Based on a work at