Inclusion Nudges for Motivating Allies

Action Guide with 30 examples 

WHAT 30 practical ways to motivate more people to get engaged in making changes for more diversity, equity, and inclusion by showing them the issues of inequality, discrimination, unconscious bias that they are blind to. Make them feel the need and they will automatically be allies for change.

WHO For you who are a leader, social activist, human resource professional or diversity, equity, and inclusion (DEI) professional, human rights advocate, politician, or public official. Maybe you are a resident, citizen, neighbour, student, employee, teacher, refugee, prisoner, child, parent, grandparent, or anyone else who cares about making positive change for the greater good of all in your organisation, community, and society – and you know you need more people on board to make it happen.

The text from the back of the book:
Inclusion Nudges for Motivating Allies

Apply Inclusion Nudges to motivate people
to be allies and make inclusion the norm everywhere
– for everyone, by everyone!

True change towards more inclusive organisations, communities, and societies is a journey towards getting as many people as possible motivated and engaged in making the needed changes. One of the biggest mistakes, that most of us who advocate for this
kind of change, can make is trying to convince people to join and be allies. Not only are we talking to the wrong brain system, but we are also speaking the wrong language. What we need to do is make people see the issues of inequality that they are blind to,
and make them feel the need to take action and be the change. Making this happen, will require that we target the unconscious mind with eye-opening interventions that steer our thinking and behaviour to be inclusive, as well as reframe perceptions, biases, and stereotypes. Help people see what they are blind to and they will be engaged automatically. This Action Guide makes it easy for you to do this.

All people who care about positive change, social innovation, and progress towards more inclusive growth and sustainable development can and should apply the 30 inclusive actions in this book. You have the power to make it happen.

Tinna C. Nielsen & Lisa Kepinski

Other Inclusion Nudges resources

Engage and enable other people in making the needed change for sustainable and inclusive organizations.

Use the free Inclusion Nudges Quick Guide to introduce them to the Inclusion Nudges change and behavioural design approach (and combined it with Tinna’s TEDx talk and Lisa’s TEDx talk).

The Power of Inclusion Nudges (Quick Guide)

Get The Inclusion Nudges Guidebook with 100 examples if your work is to facilitate and lead diversity, equity, inclusion related work.

Get the Action Guide with Inclusion Nudges for Leaders and give it to the leaders in your organisation or community – not only to leaders of position, but also for people to lead inclusive collaboration).

Get the Action Guide with Inclusion Nudges for Talent Selection and use it in any kind of evaluation, selection, decision-making process – not only about talent to hire, but also ideas, projects, products.

Inclusion Nudges Blog

Inclusion Nudges is a change approach developed in 2013 by Lisa Kepinski and Tinna C. Nielsen based on our extensive experience as global change makers for inclusion combined with our background in behavioural sciences.

Read the Inclusion Nudges blog articles