Who’s nudging to make inclusion the norm

These are just some of the people who are already applying Inclusion Nudges in their organizations and communities. There are many more Change Makers, like you, from around the world doing this.

You can apply these behavioral designs as well. 


Change Makers

This is a brilliant book full of tons of little things that can be done in all situations to nudge people’s thinking and actions to be inclusive. It’s a great book.

Sarah Bakewell
Diversity & Inclusion Manager, AWE

To limit bias damage, I asked around for practical tools, but felt many are stuck in the ’men are evil’ discussion. However, I was so pleased to finally get a hold of the Inclusion Nudges Guidebook. Thanks a million!

Emma Hammarlund
Geo-biologist, lecturer & researcher at Translational Cancer Research, Lund University, Sweden & The Nordic Center for Earth Evolution, Southern Denmark

An eye-opener for the importance & concrete benefits of de-biasing & inclusion.

Katja Pehrman
Senior Adviser for UN Women, The United Nations

The Inclusion Nudges Guidebook is one of the most useful references in my library. I have incorporated a number of Inclusion Nudges. A great practical way of getting to action, rather than just talk.

Guy Martin
Global HR Program Director, ASSA ABLOY Group

Reading the Inclusion Nudges Guidebook sparks my creativity. Sometimes, I find a nudge I can use exactly as written & other times, I get inspired to apply a twist or create a new one.

Julie O’Mara
Co-author of the Global Diversity & Inclusion Benchmarks

This refreshing & timely book is filled with behavioural science-based practical examples, designed for easy use by people to de-bias, reduce harassment & create greater inclusion.

Amy Cuddy, PhD
Social psychology, speaker, Harvard University lecturer

Inclusion Nudges enable leaders to move from general awareness to catalyst agents for inclusion & diversity. The ideas are simple & immediately actionable.

Kaye DeLange
Vice President for Salt Business Operations and Supply Chain Leader, Cargill

This is a powerful toolkit that shapes our thinking in ways that help us learn to find new solutions ourselves. This is an important book for anyone who wants to create real, sustainable change.

Howard Ross
Founder Cook Ross & author of Our Search for Belonging

The Inclusion Nudges Guidebook shows how practitioners can use behavioural insights to create more inclusive, more diverse, & better organisations. I recommend it.

Iris Bohnet
Professor at Kennedy School of Government Harvard University & author of What Works

I find this to be a great resource to nudge individuals towards inclusion. By using examples in the Inclusion Nudges Guidebook, the road to true inclusion becomes less bumpy.

Rashmi Vikram
Global Diversity & Inclusion, Microsoft India, & former Country Head at Community Business

This is a wonderful resource full of practical advice. Above all its greatest value is in demonstrating that bias can be addressed.

Binna Kandola
Partner Pearn Kandola, professor & author of Racism at Work

I recommend the Inclusion Nudges Guidebook to anyone passionate about inclusivity. It is a collection of practical, implementable case studies grounded in real world experiences.

Kate Glazebrook
Co-founder Applied & formerly with the UK Behavioural Insights Team

The Inclusion Nudge Guidebook is a good resource for public servants interested in learning more about how to have a more inclusive society.

Lisa Witter
Executive Chairperson and Co-founder Apolitical

I drew inspiration from your passion for behavioural insights and stand amazed at the great work that Lisa and Tinna started! Truly trailblazing.

Kim Kariuki
Formerly at The Busara Center for Behavioral Economics

The Inclusion Nudges work is needed for designing organisations and communities to be more inclusive from the get-go rather than as an overlay or afterthought.

Minjon Tholen
Chief Inclusion & Strategic Innovation Officer, Amnesty International USA

Changed my view on how to approach inclusion & gender equity.

Claire Bonenfant
Country Director, SThree

The Inclusion Nudges Guidebook has 100+ concrete examples that have been proven to lead people willingly towards more inclusive behaviour. These really do work.

Ursula Wynhoven
Leader advancing social sustainability & gender equality initiatives, The United Nations


  • AART Architects
  • ARM
  • AXA
  • Aarhus University
  • Aarhus University Hospital
  • Aberdeen Standard Investments
  • Adidas
  • Amani Institute
  • Amgen
  • Amnesty International
  • Apple
  • Arla Foods
  • BASF
  • Bain
  • BBVA Compass
  • Barclays
  • Barilla
  • Behavioural Insights Team UK
  • Beiersdorf
  • Biogen
  • Bloomberg
  • Boston Consulting Group
  • Brazilian Government
  • Brown Forman
  • Business Development Center in Jordan
  • CABI
  • Cargill
  • Charité University Medicine Berlin
  • Charta der Vielfalt
  • Charter Communications
  • Citrix
  • Coca Cola
  • Copenhagen Business School
  • dbio
  • DSM
  • Danish Association of Museums
  • Danish Dentist Association
  • Danish Film Institute
  • Danish Heart Foundation
  • Danone
  • Delivery Hero
  • Deloitte
  • Deutsche Telekom
  • Discovery Communications
  • Dong Energy
  • DuPont
  • EA
  • EY
  • EY Entrepreneur of the Year
  • Emerson
  • Ennova
  • European Union Agency for Fundamental Rights
  • Fondazione Cariparo
  • Gartner
  • Google
  • Government of Brazil – Inova Lab
  • Hele Landet – Social Architects
  • Hot Spot Movement
  • HSBC
  • IBM
  • IMD University
  • Intel
  • International Red Cross & Red Crescent
  • Itron
  • Kakuma Refugee Camp
  • Kantar / WPP
  • King
  • Kyndryl
  • LEGO
  • LIVA Rehab
  • Lind Invest Group
  • Livongo
  • Ludwig Boltzmann Gesellschaft
  • Lundbeck Foundation
  • Maersk
  • Mahle
  • McKinsey
  • Mediobanca
  • Metro Group
  • Microsoft
  • Molgroup
  • Municipalities (in Denmark)
  • NCQA
  • Netflix
  • Nike
  • Norton Rose Fulbright
  • Novartis
  • Nudge Italia
  • OECD
  • OK Fonden
  • Oxfam
  • P&G
  • PepsiCo
  • Petra
  • Pernod Ricard
  • Political Parties (in Denmark)
  • Politicians (across parties)
  • Principia
  • Rio Tinto
  • Roche
  • Sandoz
  • Sanofi
  • Schoenherr Architects
  • Shaw Floorings
  • Social Gastronomy Movement
  • Spotify
  • Stryker
  • Swiss Films
  • TE Connectivity
  • The Conference Board
  • The Danish Business Authority
  • The Danish National Association of Local Authorities (KL)
  • The Danish Royal Theatre
  • The Gates Foundation
  • The National Growth Foundation (Vækstfonden)
  • The Social Gastronomy Movement
  • The Velux Foundation
  • The World Bank
  • Turner Communications
  • UN International Atomic Energy Agency
  • UN Development Programme
  • UN Global Compact
  • UN High Commissioner for Refugees
  • UN Human Rights Council
  • UN Industrial Development Organization
  • UN International Criminal Tribunal
  • UN International Labour Organization
  • UN International Organization for Migration
  • UN Office on Drugs and Crime
  • UN Office for Project Services
  • UN Executive Office of the Secretary-General
  • UN World Health Organization
  • UN Women
  • UN World Food Programme
  • University of Copenhagen
  • University of Southern Denmark
  • University of St. Gallen
  • Wooga
  • World Economic Forum
  • Zalando
  • Zebra Technologies